glocalization

glocalization
glocalization glo‧cal‧i‧za‧tion [ˌgləʊkəlaɪˈzeɪʆn ǁ ˌgloʊkələ-] also glocalisation noun [uncountable] JOURNALISM MARKETING
the idea that companies should think globally, but use methods in each particular place that are suited to it:

• Mitsubishi Bank believes in `glocalization' — adopting local ways in each of its global locations.

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glocalization UK US (UK also glocalisation) /ˌgləʊkəlaɪˈzeɪʃən/ US  /ˌgloʊkəlɪ-/ noun [U] COMMERCE, ECONOMICS
the idea that local conditions must be considered in globalization (= trading in all parts of the world): »

Our policy of glocalization means that our products are always adapted to specific markets.


Financial and business terms. 2012.

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  • glocalization — UK [ˌɡləʊkəlaɪˈzeɪʃ(ə)n] US [ˌɡloʊkəlaɪˈzeɪʃ(ə)n] noun [uncountable] business the process of changing products or services that are sold all over the world to suit people in different local markets Thesaurus: to do business and relating to doing… …   Useful english dictionary

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  • Glocalisation — (or glocalization) is a portmanteau word of globalization and localization. By definition, the term “glocal” refers to the individual, group, division, unit, organisation, and community which is willing and able to “think globally and act locally …   Wikipedia

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